Facebook has announced a range of new monetization options for creators, with a focus on short video clips - which could put more pressure on TikTok, which is still working on its own revenue-share programs.

First off, on short-form video - Facebook has announced that creators will now be able to earn money from videos as short as one minute long, “with a minimally interruptive ad running at 30 seconds”.

“For videos three minutes or longer, an ad can be shown 45 seconds in. Previously only three-minute or longer videos could monetize with in-stream ads, with an ad shown no earlier than 1 minute.”

Providing the capacity to generate income from short clips could lure more creators across to Facebook, and away from TikTok, which is eyeing eCommerce integrations as a key tool in enabling it to provide more monetization options to users.

Of course, one-minute is still double the length of Instagram Reels clips, so Facebook isn’t providing monetization tools for all creators, nor for its TikTok clone directly. But if you’re already making popular 30-second clips, it’s likely not hard to extend your content to a minute in order to qualify for monetization. 

That could prove a strong draw for those looking to diversify their reach.

Indeed, Facebook notes specifically that short-form content is a priority, including Stories: 

“We’re especially focused on short-form video monetization. In the coming weeks, we’ll begin testing the ability for content creators to monetize their Facebook Stories with ads that look like stickers and receive a portion of the resulting revenue. While the initial test is small, we hope to soon expand to more content creators. And then broaden it to short-form videos on Facebook, eventually providing a way for content creators to monetize this popular content.”

That sounds like it will be coming to Reels, while Facebook is also exploring other in-stream ad formats “that increase engagement through rewards or product interaction”.

Will that pose a significant challenge for TikTok?

In addition to this, Facebook’s also updating its eligibility criteria for in-stream ads.

In order to qualify for monetization,👉 Watch This now need👈

The addition of live content expands the scope of monetization, while the new parameters also provide more scope for short-form creators to join.